Shortly after graduating from one of the most prestigious business schools in France, Christian VIBERT creates SOFRACE in 1973.Attracted by the emergent markets, he rapidly chose to focus his activity on the countries of the Middle East which were at the time only starting their development (especially thanks to the profits generated by the exploitation of natural resources).

In order to answer to the needs of these countries "under construction", he naturally started to export products from the leading brands of construction equipments (implements, machinery...).

Following the economic development of the area, SOFRACE widened its activity to the local establishment of famous brands in the furnishing and decoration sectors (Gauthier, Triconfort, Un jardin en plus...), the cosmetics (Decléor), and the clothing industry (Petit Bateau, Façonnable, Descamps...).

Since 1997, still in phase with the fast modernization of the middle-eastern and north African countries, SOFRACE specialized in establishing prestigious brand names in franchises on the entire zone, starting with VIRGIN (the first franchised Megastore opened in Beirut in 2001).

Today, close to an hundred points of sale have been opened in franchises throw SOFRACE in many different fields, such as DESSANGE, PAUL, FACONNABLE, DESCAMPS, VIRGIN, AEROSOLES.

Thanks to its network, SOFRACE is now spreading its geographical sector of activity to other territories, and is starting to establish concepts in Asia, beginning with Thailand.