Founded in 1971 by Sir Richard Branson, Virgin has become today the undeniable expert in the distribution of multimedia and cultural products, and is one of the most famous brands in the world.

After two decades of success with its own stores, the group decided to trust SOFRACE for its first establishment of the Megastore concept in Franchise (Beyrouth, 2001).

Following the formidable success of the concept in Lebanon, SOFRACE contributed to the expansion of the Virgin network in the Persian Gulf (UAE, Kuweit..), Egypt and more recently in Qatar.

More than 15 points of sale are opened today in the best locations of the area, and the development is now spreading to Saudi Arabia and North Africa.